Course Duration: 8 Weeks
Course Fee: N100,000

Foundations of Digital Marketing

  • Introduction to Digital Marketing
  • Digital Marketing Strategy
  • Website Optimization and SEO
  • Social Media Marketing

Advanced Digital Marketing Techniques

  • Paid Advertising and PPC
  • Email Marketing and Automation
  • Content Marketing and Influencer Collaboration

Term Project and Final Presentation

By structuring the course over Eight Weeks and incorporating a term project, students will gain a comprehensive understanding of various aspects of digital marketing. The term project provides a practical opportunity to apply the skills and strategies learned, enabling students to create and analyze real-world digital marketing campaigns.