Course Duration: 8 Weeks
Course Fee: N100,000
Foundations of Digital Marketing
- Introduction to Digital Marketing
- Digital Marketing Strategy
- Website Optimization and SEO
- Social Media Marketing
Advanced Digital Marketing Techniques
- Paid Advertising and PPC
- Email Marketing and Automation
- Content Marketing and Influencer Collaboration
Term Project and Final Presentation
By structuring the course over Eight Weeks and incorporating a term project, students will gain a comprehensive understanding of various aspects of digital marketing. The term project provides a practical opportunity to apply the skills and strategies learned, enabling students to create and analyze real-world digital marketing campaigns.