Course Duration: 8 Weeks
    Course Fee: N80,000

    Foundations of Social Media Strategy

    • Introduction to Social Media Strategy
    • Social Media Platforms and Audience Analysis
    • Setting Social Media Goals and KPIs
    • Content Planning and Creation

    Advanced Social Media Strategies

    • Community Engagement and Management
    • Social Media Advertising and Campaigns
    • Analytics and Performance Measurement

    Term Project and Final Presentation

    By structuring the course over Eight Weeks and incorporating a term project, students will gain practical knowledge and experience in designing and implementing effective social media strategies. The term project allows students to create and evaluate a complete social media strategy campaign, showcasing their ability to develop and execute successful social media initiatives.